New York, NY — November 11, 2012 — Tropitone Furniture Company, Inc. opened Boutique Design New York (bdny) by announcing the introduction of five new groups to its new Tropitone® MODA™ brand. Toulon, the first group of the new brand, was introduced in May and has created tremendous interest among designers. Trellis, Vue, Seven, Cruz and Tolo complete the initial introductions and build on that interest.
“Since our beginning in 1954, the core Tropitone® brand has been synonymous with high performance in the commercial marketplace,” stated Tanya Stevens, Vice President of Marketing and Service Operations. "We wanted to create a new brand and products that communicates high style to complement the core Tropitone® brand’s high performance. Tropitone® MODA™ is the urbane and elegant companion to the Tropitone® brand’s fun-loving and approachable personality."
The six Tropitone® MODA™ groups were designed to utilize a variety of materials to create distinctive fashion solutions for extraordinary outdoor spaces. Many of the models will fit just as comfortably indoors as outdoors. "We wanted to use a variety of materials to communicate high style for multiple spaces," said Peter Homestead, Vice President of Design. "We combined tailored upholstered fabrics with polished stainless steel. Rich textured weaves were paired with vibrant powder coated aluminum and elegant cushions. Some groups include coordinated accessory tables. The product line also includes dining tables framed in stainless steel or powder coated aluminum with tops of handsome high pressure laminate (HPL) and gracious frosted acrylic."
The six new groups include a total of 57 models: 39 seating and ottomans, 8 coordinated accessory tables and 10 dining tables.
"The Tropitone® MODA™ brand gives us the opportunity to better target exceptional outdoor spaces," said John Mattson, Vice President of Sales & Business Development. "These six new groups provide a great foundation upon which to build an elegant companion to our high performance Tropitone® brand."
The Tropitone® brand was originally established as a commercial brand in 1954 when car travel was starting to boom in the USA. As travelers became familiar with Tropitone® brand products at hotels and motels, they began asking where they could buy such comfortable, stylish and high quality products for their homes. Tropitone decided to fill that demand by offering products for sale at retail. Tropitone changed the performance standards for an entire industry by applying the rigorous product and service requirements of the highly-demanding commercial market to the residential market. The Company now has broad and deep portfolios of products specifically designed for each of the commercial and residential market segments, all with the same high performance standards.
Tropitone is headquartered in Irvine, CA and is recognized throughout the casual furniture marketplace for its product design leadership and commitment to high performance products & services. The International Casual Furnishings Association (ICFA) has named Tropitone Tubular Materials Manufacturer of the Year for three consecutive years. The ICFA also named the Company Manufacturer of the Year. URComfort® is the first outdoor seating to be endorsed by the American Chiropractic Association (ACA). Commercial products are sold to multiple customer segments including hospitality, multi-housing, clubs and cruise ships. Consumer products are marketed through specialty retailers & designers. Products are marketed under the Tropitone®, Basta Sole® and Tropitone® MODA™ trademarks. The Company operates primary manufacturing facilities in Irvine, CA and Sarasota, FL.
New York, NY — November 11, 2012 — Tropitone Furniture Company, Inc. opened Boutique Design New York (bdny) by announcing the introduction of five new groups to its new Tropitone® MODA™ brand. Toulon, the first group of the new brand, was introduced in May and has created tremendous interest among designers. Trellis, Vue, Seven, Cruz and Tolo complete the initial introductions and build on that interest.
“Since our beginning in 1954, the core Tropitone® brand has been synonymous with high performance in the commercial marketplace,” stated Tanya Stevens, Vice President of Marketing and Service Operations. "We wanted to create a new brand and products that communicates high style to complement the core Tropitone® brand’s high performance. Tropitone® MODA™ is the urbane and elegant companion to the Tropitone® brand’s fun-loving and approachable personality."
The six Tropitone® MODA™ groups were designed to utilize a variety of materials to create distinctive fashion solutions for extraordinary outdoor spaces. Many of the models will fit just as comfortably indoors as outdoors. "We wanted to use a variety of materials to communicate high style for multiple spaces," said Peter Homestead, Vice President of Design. "We combined tailored upholstered fabrics with polished stainless steel. Rich textured weaves were paired with vibrant powder coated aluminum and elegant cushions. Some groups include coordinated accessory tables. The product line also includes dining tables framed in stainless steel or powder coated aluminum with tops of handsome high pressure laminate (HPL) and gracious frosted acrylic."
The six new groups include a total of 57 models: 39 seating and ottomans, 8 coordinated accessory tables and 10 dining tables.
"The Tropitone® MODA™ brand gives us the opportunity to better target exceptional outdoor spaces," said John Mattson, Vice President of Sales & Business Development. "These six new groups provide a great foundation upon which to build an elegant companion to our high performance Tropitone® brand."
The Tropitone® brand was originally established as a commercial brand in 1954 when car travel was starting to boom in the USA. As travelers became familiar with Tropitone® brand products at hotels and motels, they began asking where they could buy such comfortable, stylish and high quality products for their homes. Tropitone decided to fill that demand by offering products for sale at retail. Tropitone changed the performance standards for an entire industry by applying the rigorous product and service requirements of the highly-demanding commercial market to the residential market. The Company now has broad and deep portfolios of products specifically designed for each of the commercial and residential market segments, all with the same high performance standards.
Tropitone is headquartered in Irvine, CA and is recognized throughout the casual furniture marketplace for its product design leadership and commitment to high performance products & services. The International Casual Furnishings Association (ICFA) has named Tropitone Tubular Materials Manufacturer of the Year for three consecutive years. The ICFA also named the Company Manufacturer of the Year. URComfort® is the first outdoor seating to be endorsed by the American Chiropractic Association (ACA). Commercial products are sold to multiple customer segments including hospitality, multi-housing, clubs and cruise ships. Consumer products are marketed through specialty retailers & designers. Products are marketed under the Tropitone®, Basta Sole® and Tropitone® MODA™ trademarks. The Company operates primary manufacturing facilities in Irvine, CA and Sarasota, FL.
For more information about the Company and the Tropitone® and Tropitone MODA™ brands, visit www.tropitone.com or www.tropitonemoda.com.